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Australia is known for its love of the outdoors — from beach trips to backyard BBQs, outdoor living is part of the national lifestyle. For businesses, this presents a unique opportunity. Outdoor promotional merchandise not only supports active lifestyles but also keeps your brand visible in places where people connect and relax. In 2025, branded outdoor products continue to be a smart choice for companies looking to engage customers with practical and eye-catching giveaways.

Why Outdoor Merchandise Works for Aussie Brands

Australia’s warm climate and outdoor culture make functional promo products a natural fit. Whether it's beach towels, picnic sets or sun hats, outdoor gear is used regularly — and in public. That means your logo or message gets seen again and again.

Promotional merchandise tailored to outdoor activities also taps into growing preferences for experiences over things. People value items they can use during leisure time, which increases their appreciation and recall of your brand.

According to the Australian Bureau of Statistics, recreation and leisure consistently command a significant portion of daily life

Trending Outdoor Promotional Products in 2025

Looking to refresh your promo strategy? Here are some of the most popular outdoor items Australian brands are turning to this year:

Custom Branded Coolers

Coolers are always a summer favourite. Whether for work events, road trips or beach weekends, branded cooler bags are seen as high-value, practical gifts.

Reusable Water Bottles & Drinkware

With growing environmental awareness, reusable drinkware is a hit. The global movement Plastic Free July encourages reducing single-use plastics—making reusable bottles both sustainable and promotional.

Branded Hats & Sun Protection Gear

Sun safety is essential in Australia. The SunSmart program, backed by Cancer Council Victoria, reminds everyone to “Slip! Slop! Slap!” when UV levels hit 3 or above. Branded hats, bucket hats, and sunglasses tie in perfectly.

Outdoor Blankets, Towels & Beach Mats

Perfect for beach days, festivals and picnics, these lightweight and foldable items offer excellent surface area for your logo or slogan.

Portable Chairs

Ideal for branded event kits or VIP giveaways, these larger items offer long-term exposure. They’re perfect for parks, sports games, and family outings.

How to Choose the Right Outdoor Product for Your Brand

When selecting promotional products, think about your audience’s lifestyle. Are they outdoor workers, weekend adventurers, or city commuters? The key is to match the product with your campaign’s purpose and the season.

Also, consider the material and quality. Outdoor items need to be durable, weather-resistant, and designed for repeated use. Choosing well-made products reflects positively on your brand.

Tip: Refer to APPA's Product Safety Guidelines to ensure your promo items meet Australian standards (Australasian Promotional Products Association).

Customisation Tips to Maximise Your Brand Impact

How you brand a product is just as important as what you choose. Here are a few tips:

• Printing vs embroidery: Choose print for drinkware and large items; embroidery is ideal for caps and fabric items.
• Keep it simple: Use clean logos, easy-to-read fonts, and colour schemes that match your brand.
• Add relevance: Consider including a campaign tagline, event date or seasonal message.

The goal is to make sure your branding adds value to the product, rather than overpowering it.

Conclusion

Outdoor promotional products continue to deliver strong results for Australian brands in 2025. From beach-ready towels to picnic sets and sun-smart accessories, these items support an active lifestyle while boosting your brand’s reach in real-world settings.

Ready to gear up for the great outdoors?
Explore EasyPromo’s range of custom outdoor merchandise — made for Aussie brands, delivered in bulk, and tailored to impress.